Ad was born and raised on a farm with dairy cows, sows and grower/finisher pigs in the Netherlands. He holds a Bachelor degree in Animal Husbandry (University of Applied Science in Dordrecht) and has over 30 years of international experience as technical and R&D leader at ForFarmers, Provimi and Cargill. He has extensive experience in leading nutrition and innovation teams and in cooperating with knowledge institutes and trial farms. Over the years, he has contributed to developing many differentiated feed concepts. Innovation and research is the core responsibility of Ad since he joined ForFarmers in 2018. The NIC takes care of ForFarmers’ research and innovation programme, as well as the technical performances of products supplied to customers.